BlueHalo is Climate Action Technology* for extraordinary impact. As the technology arm of Tasman Environmental, the BlueHalo SaaS platform is a powerful tool to enable business to measure, reduce and offset carbon.
We were appointed to help democratise the BlueHalo climate technology and create a powerful brand foundation for future marketing – of which a big part was to be a “frictionless” online sales process. This meant the brand had to work extra hard to create engagement and convert it digitally (sans humans).
A beautiful play on the Halo around earth (visible from space) was the basis for a modern logo and identity system – and a link to the BlueHalo purpose which was: to protect and regenerate nature.
The halo device became a visual motif for the brand’s call to action “Close the loop on Carbon”. Advertising and messaging was developed to target Travel, Logistics and Construction target segments. Arresting graphic animations were created for each sector landing page which featured bespoke illustrations, iconography and imagery.
*Integrated carbon measurement, reduction and offsetting tools
Agency: Brandwell
